Case Study: How RAPID Helped IT Director Marcus Brown Turn Physical Fitness into a Career Asset
Industry
Technology
Challenge
After eight years of sobriety and significant career growth, an IT leader needed to evolve beyond mechanical fitness routines that had supported his recovery from years of drug and alcohol addiction. He struggled to maintain consistency while traveling for work, lacked understanding of how nutrition affected performance, and couldn't integrate health practices into his professional life. RAPID's holistic program – combining comprehensive testing, weekly coaching accountability, strategic nutrition guidance, stress management protocols, and more – changed how he approached fitness, health, and human performance.
Client
Marcus Brown - IT Director
“With RAPID, I’ve found an approach that makes sense, isn’t hype, and has substance.”
Marcus Brown - IT Director
Rapid Client
About the Client
Marcus Brown is an IT director based in El Paso, Texas, leading a department he built from the ground up. After struggling with alcohol and drug addiction for two decades, he quit cold turkey in 2017. To ensure he wouldn't relapse, he chose the activity furthest from his old life: lifting weights. “I realized I could change my body,” Brown said. “All these things about me that I thought were set started changing.” When he was eight years sober and established in his career, Brown discovered RAPID through the Barbell Shrugged podcast, recognizing it as the framework he needed to move beyond information gathering and into true understanding and lifestyle modifications.
The Challenges
Brown had built a solid foundation: consistent gym attendance, stable recovery from addiction, and steady career advancement. But his approach to performance remained mechanical, following one-size-fits-all programs without understanding the principles behind them.
Lack of Self-Sufficiency
Brown could execute an exercise program at home with strict adherence, but he couldn't adapt when circumstances changed and travel for work derailed his progress. “If I was at home for months, I was super strict, but anyone can do that,” Brown said. “Staying consistent on the road was beyond my capability.”
Information Without Knowledge
Despite consuming countless podcasts and following structured programs, Brown couldn't connect the dots between nutrition, sleep, training, and recovery. He needed to learn how to cook – i.e., to understand principles rather than just follow instructions. “I realized that this is what the program says, and I was going to go through it like it was a recipe,” he said.
Career-Fitness Integration Gap
As Brown advanced toward his goal of becoming a CIO, his fitness routine and professional life existed in separate silos. The demands of leadership, including board presentations, budget management, and team development, required resilience he hadn't learned to build systematically. “I kind of felt like it was either or,” Brown said. “Either my professional life or my gym life.”
Stress Management Deficits
Brown used the gym to release work stress but lacked structured protocols for managing his nervous system throughout the day. His approach was reactive rather than strategic.
The Solution
Brown chose RAPID after hearing Andy Galpin and Dan Garner talk about human performance on Barbell Shrugged. However, Brown made a critical decision: he waited nine months on the waitlist. “I was starting the IT department that I now lead,” Brown said. “I didn’t want to start RAPID until I was fully ready to do it.”
Comprehensive Testing and Analysis
RAPID began with extensive testing that evaluated over 500 biomarkers. The onboarding process was deliberate, prioritizing foundation-building over rushing into advanced protocols. “I wanted to go faster, and RAPID told me, ‘No,’” Brown said.
Weekly Coaching Accountability
Brown worked with a dedicated RAPID coach, establishing Friday check-ins that became the cornerstone of his program. These sessions connected different aspects of Brown's life, helping him see how sleep affected work performance, how nutrition influenced recovery, and how he could integrate stress management practices into his routine.
Strategic Nutrition Education
Rather than just providing meal plans, RAPID taught Brown the principles behind nutrition decisions. For travel, Brown developed a minimal but effective strategy: consuming protein bars and creatine. “These are the two things I could eat at an airport,” Brown said.
Stress Management Protocols
RAPID introduced breathwork and daily stress management practices. Initially skeptical, Brown soon saw how just a few minutes of consistent breathwork each day helped him more effectively buffer stress. “It wasn't until I actually felt a difference in my life that I was like, ‘Okay, fine, I'll do your breathing,’” Brown said. Coming from a background as a wind instrument musician who thought he understood breathing, Brown had to humble himself and learn parasympathetic activation techniques.
Training Philosophy Evolution
The RAPID team helped Brown understand training principles rather than just following programs. He learned when to push, when to back off, and how to adapt based on life stress.
Results
Body Composition Success
Brown successfully gained muscle through controlled, sustainable methods. “RAPID helped me add muscle mass while improving my body composition,” he said.
Self-Sufficiency Achievement
“I eat better now and understand how nutrition affects my sleep,” Brown said. “I know what I need to do to feel good.”
Career-Fitness Integration
Working with RAPID’s multidisciplinary human performance team changed how Brown views fitness in relation to his career. “RAPID gave me a vehicle I can take to get to the executive team,” he said. His gym, located less than half a mile from home, became a strategic asset. He developed a pattern: reset after the workday, go to the gym, return refreshed. The either-or mentality toward fitness and work has been replaced with a more unified mindset. “Now, one part of my life is in service of the other,” Brown said.
Identity Shift
Brown's self-perception evolved during the RAPID program. “I can honestly say fitness and my health is a big part of my life and not feel like a fraud saying it,” Brown said. He went from someone who “was never into nutrition, never into health” to owning his wellbeing and performance. “I feel more confident in my ability to improvise,” he said.
Sustainable Systems
Brown continues to apply RAPID principles long after completing the program. He maintains the nutrition framework, stress management practices, and sleep protocols. He can now branch out when needed, adapting intelligently rather than abandoning everything when circumstances change.
Program Philosophy
Information to Knowledge to Wisdom
“The big thing for me with RAPID was the difference between information and knowledge,” Brown said, referring to how the team didn’t just give him lab results but put them into context and recommended doable protocols to break free of the performance anchors that were impeding his progress.
Readiness Requirement
Brown recommends the RAPID program to anyone who has listened to the leading human performance podcasts but doesn’t know how to put together their insights for sleep, nutrition, training, and recovery. “[I was wondering] how do these things fit together?” he said, going on to make a culinary analogy that differentiates ready-made meal delivery (rigid, preset, generic protocols) to culinary school (becoming educated about his physiology and mastering the tools to optimize it). “Now, I feel like I can cook for myself,” Brown said.
Trust and Commitment
After about a month, Brown stopped resisting change and started believing in the RAPID program. “I trust my coach,” Brown said. This shift, combined with full commitment to doing the work, created the conditions for real change.
Final Thoughts
“You don't know what you don't know,” Brown said. “There's only so far you can get on the information you're getting from podcasts.” RAPID provided what no episode or show could: experiential knowledge, personalized application, and systems that evolve with changing life demands.
For Brown, the RAPID solution delivered much more than just body composition changes. It reshaped how he approaches trial and error, career progression, and health integration. The fitness routine is no longer the goal, but rather the fuel for achieving higher-order objectives.
“With RAPID, I’ve found an approach that makes sense, isn’t hype, and has substance,” Brown said. For someone who spent two decades defined by addiction, then another eight years defined by recovery, Brown now has a healthier identity: someone who uses fitness as a strategic asset for building the life and career he wants.
